Flexifoil, a legendary British kiteboarding brand, is up for sale. This brand, known for its innovative kites, was born in 1972 when two graduates, Ray Merry and Andrew Jones, set out to create a wind sculpture but ended up crafting a powerful kite which they called “Flexifoil”.
They teamed up with the Van Dort siblings, Mauritz and Theo. Mauritz had connections with a Dutch fabric firm named TenCate, while Theo was a savvy investor. Together, they made Flexifoil kites take flight over European fields, shores, and open spaces.
After a while, Andrew Jones pursued other inventive endeavors, while Ray managed a kite enterprise in the United States. The Van Dorts’ legacy was carried on by Theo’s son, Anthony, who led Flexifoil.
Flexifoil has come a long way from a modest UK-based kite business to an internationally recognized brand. They’ve sold over half a million kites worldwide, standing for affordability, top quality, creativity, and friendly competition. They believed in making a positive impact on society and providing an unmatched customer experience.
Now, the family of the late Theo Van Dort is looking for someone to take over this pioneering company and continue its legacy in modern kiting. In a recent survey, over 50 percent of customers chose Flexifoil because of its excellent reputation, and 43 percent based their decision on word-of-mouth recommendations.
Flexifoil’s success story includes powering Richard Branson to several kitesurfing world records. Their kites have even crossed the English Channel at incredible speeds!
The sale of Flexifoil offers a golden opportunity for a new owner to not only carry forward a brand with a solid reputation for craftsmanship and performance but also to expand into new territories.
While the specific reason for the sale remains undisclosed, Flexifoil’s journey from a small kite enterprise to a globally recognized brand is a testament to its enduring legacy.
This sale is not just about a business, but a piece of kite-flying history that’s waiting for its next chapter.